Fintech PR and marketing.
We help you find and keep
customers with content that
tells inspiring stories
Foco helps fintech companies improve the lives of their customers by inspiring social good.
If you want to spur someone to do something, you have to make them feel emotion. You do this by telling stories.
All good corporate communications is storytelling.
But you have to tell the right stories in the right way at the right time. Only then will you capture imaginations and inspire change.
We use ethnographic semiotics, social network analysis and existing organisational data to gather deep and sometimes hidden insights into the core beliefs and behaviours of the people who matter to our clients.
Based on our insights, we
work with our clients and their stakeholders to co-create emotive, memorable stories that inspire transformative action. These stories are human-centred because they speak to people's hopes and fears.
We help our clients identify the vehicles they should use to tell those compelling stories to the right people in the right way at the right time - from technologies and media to events and visual brand. They have to be a perfect fit.
We stay with our clients over the intermediate to long term to help them measure and improve their storytelling campaigns so the results improve continually. Permanently embedding improved organisational cultures is crucial to us.