Behaviour change through
Foco helps organisations improve the lives of people in their communities by inspiring social good.
If you want to spur someone to do something, you have to make them feel emotion. You do this by telling stories.
All good corporate communications is storytelling.
But you have to tell the right stories in the right way at the right time. Only then will you capture imaginations and inspire change.
Foco works with public, private and third sector organisations in health, the environment, finance, education and civil society to produce all sorts of outcomes - from increasing recycling and improving financial literacy to tackling crime and encouraging healthy lifestyles.
We use ethnographic semiotics, social network analysis and existing organisational data to gather deep and sometimes hidden insights into the core beliefs and behaviours of the people who matter to our clients.
Based on our insights, we
work with our clients and their stakeholders to co-create emotive, memorable stories that inspire transformative action. These stories are human-centred because they speak to people's hopes and fears.
We help our clients identify the vehicles they should use to tell those compelling stories to the right people in the right way at the right time - from technologies and media to events and visual brand. They have to be a perfect fit.
We stay with our clients over the intermediate to long term to help them measure and improve their storytelling campaigns so the results improve continually. Permanently embedding improved organisational cultures is crucial to us.