Communications consultancy Foco has won its first retained public relations brief from live-in care company Elder.
Elder provides an alternative to residential care, allowing people to stay in their own homes, while receiving live-in care. The company is set up to match service users with carers that suit their particular needs.
Foco, which launched in August, is briefed to promote debate about modern care provision, while raising the profile of Elder in the UK.
Michael Taggart, co-founder of Foco, said: “We only want to work with organisations that are determined to change society with innovations that improve lives.
“We love the idea behind Elder and we think the business will make a real difference in helping thousands of people to carry on living at home when they need care. We’re thrilled to have the opportunity to play a role in Elder’s success.”
Oakley Walters, marketing director at Elder, said: “We have extremely ambitious growth targets and we felt Foco, with its focus on positive social outcomes, was the consultancy to support us in this.”