In case you missed it (or, #ICYMI if you think in 280-character bursts), last week our great leader, AKA Foco’s managing director Michael Taggart, appeared on New Model Adviser’s Planning People podcast to explain why he thinks ‘Financial planners need to be good storytellers’.
New Model Advisers’ features editor Ollie Smith and Head of UK Audience Development for Citywire, Ian Horne, were also in the studio, chatting with Michael about “the powerful impact of narrative in financial planning” and crucially, how advisers can apply storytelling principles when dealing with clients, even if they don’t think of themselves as particularly creative.
The following four key takeaways make a lot more sense for advisers when Michael explains them, of course, plus we’ve left out the really exciting bits, like chat about his forthcoming book, who won the pre-interview quiz (it was brutal), the impact of our “scatty minds” and “14-second daydreams”, so now you’ll have to listen - haha!
The podcast is succinct enough that you can listen while you’re driving home or doing the washing-up perhaps, so without spoiling it:
“Stories need to have”
“…a structure - a protagonist, someone we care about.“
“the ‘what if’ moment”
“A character arc.”
We hope that when you hear the pod and get some more context around these four points, you’ll be raring to go so for all the Michael-isms you can handle, download our free five-step guide to building your own content strategy at your leisure.