Fintech content marketing consultancy Foco has hired Andrea Bruce, FRSA (Fellow, Royal Society of Arts), as an account director to bolster its white label podcast offering and lead content strategies across its client portfolio.
Bruce has been nationally-commended for achievements in digital radio start-up and marketing, having been awarded runner-up at The Daily Mail Enterprising Young Brits Awards and featured by CNN for her work on an award-winning radio campaign.
A media tactician with over a decade of multi-platform experience in both strategy and creative, Bruce has worked with blue chip clients and start-ups alike at Global, the UK’s largest commercial radio group and national newspaper, The Voice.
Recently, Bruce pivoted from working in consumer media to professional services before narrowing her focus to fintech.
She said: “After working on some short-term crypto projects, I came across Foco and was struck by their deep understanding of fintech as well as their marketing philosophy. We are committed to innovating for clients and I’m excited about our plans to integrate more podcasts and branded audio into the work we do.”
Foco founder Michael Taggart added: “When we create audio and video content for our clients, we want it to be as good as anything produced in the established media. Andrea’s stellar experience, particularly in radio and podcasting, makes her key to this goal.”