Social media

'The 5am Club': Best content strategy ever, or utter rubbish?

'The 5am Club': Best content strategy ever, or utter rubbish?

Does best-selling author Robin Sharma really have a content plan that delivers beyond the hyperbole, or are we just over-complicating the simple art of getting out of bed? Foco’s Account Director Andrea Bruce reviews The 5am Club.

Slick digital marketing cannot conceal crappy content

Slick digital marketing cannot conceal crappy content

The ways in which we consume content are multiplying at a such a dizzying clip that keeping up is a fool’s errand for anyone old enough to know the joy of two-day hangovers.

But it doesn’t matter. f your organisation is to become a master storyteller, it is essential that it understands one golden rule of content strategy in 2017. Quality is not only the most important factor in whether your content will be consumed; it is increasingly the only factor.