Wombat Invest, the theme-based investment app, has appointed fintech content marketing agency Foco to handle digital communications and PR.
The consultancy has been briefed to create and share content that will help Wombat realise its mission – to make investing easy and accessible.
Wombat’s users can choose from 15 themed funds that reflect their interests and beliefs. These include ‘The Social Media Guru’, ‘The Foodie’ and ‘The British Bulldog’.
Michael Taggart, Foco’s managing director, said: “Wombat’s vision – for a nation that mixes user-friendly technology with good education to invest in inspiring ideas – is both exhilarating and achievable.
“What a privilege it is for Foco to be a small part of a team that will deliver that future, especially at these early and exciting times.”
Nick Bentley, chief marketing officer at Wombat, said: “We’re want to change the way Britons invest – based on their passions and beliefs and with the possibility of depositing regularly at a very low cost.
“To do this, we need to work with partners who live and breathe fintech PR and communications and can help us articulate our story. This is why we believe Foco is the right content marketing agency for us and we can’t wait to see what they bring to Wombat’s communications.”