Digital distribution and engagement

 
 

The 'old media' is becoming less and less relevant to customers and clients. These days, you need to be able to reach them and influence them online.

Foco is expert at researching and analysing the online behaviours of B2B buyers - and delivering strategies that work. A crucial part of our intelligence-based content marketing programme is picking the right distribution strategy for all of your buyers.

 Our services include:

  • Content marketing: helping you engage, entertain and inspire potential clients and prospects with human-interest articles, how-to guides, white papers, blog posts, podcasts, video content and games. Our no-nonsense, data-led content marketing strategies will attract interest and drive new clients to your products.

  • Social media research: we analyse online conversations about your brand, your competitors and your market using market-leading social media monitoring and analytics software. Then we make recommendations on how to transform your social media assets, build communities and influence people in a way that will support your organisational objectives.

  • Social media marketing: helping you build deep relationships with the people who matter to you by meaningfully interacting with them and the people who influence them on dozens of channels, including Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat.

  • Search engine optimisation (SEO): helping you to get your messages to your target audience by appearing prominently in Google searches for relevant search terms.

  • Paid media: We live in a 'pay-to-play' era with services like Google, Facebook and Twitter offering far greater and more relevant reach for your content – for small or large budgets. We hand-pick the right channels and media types to reach the right audience at the right time. Whether you need branded content, an Adwords campaign, promoted posts or remarketing ads, we'll find a solution that converts for you and demonstrates a verifiable return on your investment.

If you would like more information about Foco's digital engagement services or would like to find out how Foco could help you, please email enquiries@foco-global.com