Foco creates content that pulls your target customers through each stage of the buyer funnel, getting them to know, like and trust you.
At the first part of the funnel, your target buyer isn’t likely to even have heard of you, especially if you’re a start-up. Trust is hard-won and long before anyone trusts you, they need to like you. B2B fintechs must get their customers and clients to feel something for them. Of course, a business can’t be liked unless it is known.
This is why you need a PR campaign. Foco will engage the right media relevant to your audiences to build your brand through a series of well-targeted stories based on our insights. Our team of journalists understands the news agenda and integrates media and public relations activities into every content marketing programme.
Apart from immediate awareness-raising, our PR campaigns can support SEO and influencer outreach programmes to drive up awareness and/or sales.
If you require more information about this service or would like to find out how Foco could help you, please email firstname.lastname@example.org