Fintech content marketing. We help you grow users, gain funding and journey from idea to sale with content that tells inspiring stories. Our process is rooted in deep research...

Deep insights

We use ethnographic semiotics, social network analysis and existing organisational data to gather deep and sometimes hidden insights into the core beliefs and behaviours of the people who matter to our clients. 

Story-building

Based on our insights, we work with our clients and their stakeholders to co-create emotive, memorable stories that inspire transformative action. These stories are human-centred because they speak to people's hopes and fears.

Storytelling

We help our clients identify the vehicles they should use to tell those compelling stories to the right people in the right way at the right time - from technologies and media to events and visual brand. They have to be a perfect fit.

Oversight

We stay with our clients over the intermediate to long term to help them measure and improve their storytelling campaigns so the results improve continually. Permanently embedding improved organisational cultures is crucial to us.

Our Team

  John Shewell    Co-founder and Chief Operating Officer   John has substantial experience delivering strategic communications and reputation management counsel to organisations in the private and public sector.   John was a senior consultant at one of Australia's top public affairs agencies working with major financial institutions, including Westpac Banking Corporation before joining Golley Slater in the UK. He also headed up in-house teams for large public institutions, which saw him manage the Icelandic banking crisis.  Like any self-respecting Australian, there's nothing John likes better at the end of a long  day than cracking open a coldie on his beloved Brighton Beach and watching the sun set.  Follow John on  Twitter  or  email him .

John Shewell

Co-founder and Chief Operating Officer

John has substantial experience delivering strategic communications and reputation management counsel to organisations in the private and public sector. 

John was a senior consultant at one of Australia's top public affairs agencies working with major financial institutions, including Westpac Banking Corporation before joining Golley Slater in the UK. He also headed up in-house teams for large public institutions, which saw him manage the Icelandic banking crisis.

Like any self-respecting Australian, there's nothing John likes better at the end of a long  day than cracking open a coldie on his beloved Brighton Beach and watching the sun set.

Follow John on Twitter or email him.

  Michael Taggart    Co-founder and Chief Executive Officer   Michael has fintech content running through him like the word 'Brighton' in a stick of rock. Having enjoyed a successful career as a national newspaper correspondent, he joined PR consultancy MRM as head of digital in 2010 and worked with an array of financial services and fintech clients, including Nationwide, John Lewis Insurance, Scottish Friendly and Nucleus.  Outside of the day job, Michael has co-hosted and produced the  Beer & Bytes  fintech podcast. with Amy (right!). He is also co-founder (also with Amy) of the  Mouthy Money  digital magazine, which helps young adults use tech to tackle the financial challenges ahead. Michael is married and lives in Brighton with his beloved cat, Tilksy, aged 10.  Follow Michael on  Twitter  or  email him .

Michael Taggart

Co-founder and Chief Executive Officer

Michael has fintech content running through him like the word 'Brighton' in a stick of rock. Having enjoyed a successful career as a national newspaper correspondent, he joined PR consultancy MRM as head of digital in 2010 and worked with an array of financial services and fintech clients, including Nationwide, John Lewis Insurance, Scottish Friendly and Nucleus.

Outside of the day job, Michael has co-hosted and produced the Beer & Bytes fintech podcast. with Amy (right!). He is also co-founder (also with Amy) of the Mouthy Money digital magazine, which helps young adults use tech to tackle the financial challenges ahead. Michael is married and lives in Brighton with his beloved cat, Tilksy, aged 10.

Follow Michael on Twitter or email him.

  Amy Rowe    Co-founder and Chief Marketing Officer   Amy is an unapologetic content junkie. She's never happier than when knee-deep in another plan to get people's synapses stinging and souls singing with a beautifully-delivered story.  One-time actor Amy worked alongside Michael for two years at MRM and now directs Foco’s content proposition, heading fintech and nurturing talent. Previously, she managed social media and websites for Citywire. When she's not at work, Amy will be running, reading or listening to podcasts - sometimes at the same time. An accomplished writer, Amy is partially deaf and has penned recent articles on disabilities, among other issues, to the  i newspaper, New Model Adviser, PR Week  and    PR Careers . Friends expect her creative writing to blossom in the coming years and one, in particular, is reportedly keeping an expectant eye on the shelves of Waterstones.  Follow Amy on  Twitter  or  email her .

Amy Rowe

Co-founder and Chief Marketing Officer

Amy is an unapologetic content junkie. She's never happier than when knee-deep in another plan to get people's synapses stinging and souls singing with a beautifully-delivered story.

One-time actor Amy worked alongside Michael for two years at MRM and now directs Foco’s content proposition, heading fintech and nurturing talent. Previously, she managed social media and websites for Citywire. When she's not at work, Amy will be running, reading or listening to podcasts - sometimes at the same time. An accomplished writer, Amy is partially deaf and has penned recent articles on disabilities, among other issues, to the i newspaper, New Model Adviser, PR Week and PR Careers. Friends expect her creative writing to blossom in the coming years and one, in particular, is reportedly keeping an expectant eye on the shelves of Waterstones.

Follow Amy on Twitter or email her.

 
  James Rowe    Account Director   Over the past 10 years, James has worked with some of the world’s biggest technology and challenger brands, including the likes of Microsoft, Samsung, Kia and Three, delivering insight-led PR campaigns that resonate in boardrooms and sway public opinion change.  Outside of work, James fancies himself as somewhat of an entrepreneur with a fledgling Amazon store, and also enjoys competitive running challenges – not for the glory – but in a desperate bid to work off his Frankenstein food creations and elaborate cocktail designs.   Follow James on  Twitter  or  email him .

James Rowe

Account Director

Over the past 10 years, James has worked with some of the world’s biggest technology and challenger brands, including the likes of Microsoft, Samsung, Kia and Three, delivering insight-led PR campaigns that resonate in boardrooms and sway public opinion change.

Outside of work, James fancies himself as somewhat of an entrepreneur with a fledgling Amazon store, and also enjoys competitive running challenges – not for the glory – but in a desperate bid to work off his Frankenstein food creations and elaborate cocktail designs.

 Follow James on Twitter or email him.

  Natalie Foster    Associate partner (visual storytelling)   With a background in hospitality branding, Natalie has been helping clients in all fields tell their visual story over the past 15 years.  She enjoys taking clients through an in-depth, personal branding process tailored to their specific business needs.  Natalie gets great satisfaction in watching these brands grow and evolve, and feels privileged to still be contributing design and direction years down the line.

Natalie Foster

Associate partner (visual storytelling)

With a background in hospitality branding, Natalie has been helping clients in all fields tell their visual story over the past 15 years.

She enjoys taking clients through an in-depth, personal branding process tailored to their specific business needs.

Natalie gets great satisfaction in watching these brands grow and evolve, and feels privileged to still be contributing design and direction years down the line.

  Hannah Schmitt     Account executive   Hannah is a final year Media Studies student with a specialist interest in the ever-changing ways in which we consume content.   She loves to challenge herself constantly and grow as an individual, learning wherever she can and uncovering new things.  Hannah's superpower is always asking why, never satisfied with just the first answer.

Hannah Schmitt

Account executive

Hannah is a final year Media Studies student with a specialist interest in the ever-changing ways in which we consume content. 

She loves to challenge herself constantly and grow as an individual, learning wherever she can and uncovering new things.

Hannah's superpower is always asking why, never satisfied with just the first answer.