We use insights to craft the stories that will inspire action. We road test and refine these stories in a series of ‘co-creation’ sessions with those intended audiences to ensure they resonate with them.
We then create an overarching strategy, detailing campaigns we recommend to tell those stories.
Each campaign plan contains detailed strategy, tactics and evaluation sections. They identify the owned, earned or paid media that will be used, the intended audience, the timing and length of delivery, the expected high-level outcomes and key performance indicators.
If you require more information about this service or would like to find out how Foco could help you, please email email@example.com.